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Recashhttp://www.blogger.com/profile/04482671773523828241noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-591148724774905687.post-5301338196349595552021-02-02T07:58:00.009+00:002021-02-22T10:23:34.703+00:00How does the Generation Z interact with retailers?<p><!--[if gte mso 9]><xml>
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</p><h4 style="line-height: 14pt; margin-top: 0cm; text-align: left;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">Generation Z is revolutionising the face of retail as we know
it: in order to survive, let alone thrive, retailers must embrace Gen Z and
adapt to its wants and needs. As the first generation born with the internet,
Gen Z turns to technology, but this doesn't mean that they have abandoned the
in-store experience: the great news for retailers is that Generation Z craves
the experience of bricks and mortar stores. <br /></span><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> </span></h4><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcI8_wW8J1Hj-OGaRd2q-U6yVq_k6FvK02rpV1QnWdDiSKaC5z_Umx3mMIE-LRzi-M-x53-37HR9bcNggzrkMob1mzZs24-jMMHTw7q0SAm-XW5cL3b3N-PefKsXbatCsoMx7AI_fHKg4/s2048/pexels-amina-filkins-5409697.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1365" data-original-width="2048" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcI8_wW8J1Hj-OGaRd2q-U6yVq_k6FvK02rpV1QnWdDiSKaC5z_Umx3mMIE-LRzi-M-x53-37HR9bcNggzrkMob1mzZs24-jMMHTw7q0SAm-XW5cL3b3N-PefKsXbatCsoMx7AI_fHKg4/w640-h426/pexels-amina-filkins-5409697.jpg" width="640" /></a></p><br /><br /><p></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">So then, the challenge faced by retailers is
not to convince Generation Z to shop: the challenge instead is to get them to
shop in your store and then to keep them coming back, again and again. By
understanding how Generation Z interacts with your business, you can ensure
that you are at the forefront of this revolution rather than missing out and
losing your market position. </span><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">Innovative already, you appreciate how
technology is changing retail, and you embrace retail technology services.
However, to fully exploit the offerings of retail technology companies, there
is the need to know what makes Gen Z tick. With Generation Z, it's all about
getting personal and personalised marketing is key.</span><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></p>
<h2><span lang="EN-US">So what is Generation Z, and why does it matter?</span></h2>
<p class="BodyA"><span lang="EN-US"> </span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">It is generally accepted that Gen Z is the name for those born
between </span><span class="Hyperlink0"><span lang="EN-US" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://en.wikipedia.org/wiki/Generation_Z"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">1995 and 2010</span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">. Unlike Millennials and
every generation that has come before, Generation Z was born into a world where
the internet already existed. A world where only instant is fast enough, and a
world where, whether for better or worse, social media is the go-to outlet to
share and to vent. Gen Z isn't just about social media though: long before any
of us had even heard of social media influencers, this group was already </span></span><span class="Hyperlink0"><span lang="EN-US" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://nrf.com/sites/default/files/2019-10/Fall%25202019%2520Consumer%2520View.pdf"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">in<span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">fluencing family buying decisions</span></span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">.</span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> </span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> </span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOIJf1e0pRSaDRGkdy_y-z_6mSn375a90k92gXeyC7ErDzlAahpSOE73PAka3TLQfxpX4lk1fk_o5szKQScP2p9wn6e0dQnrh0ScUDwHM78n4nHHFCHcCTsnNPPPzS2fFA_fTI9xrW5eg/s2048/pexels-energepiccom-174938.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1536" data-original-width="2048" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOIJf1e0pRSaDRGkdy_y-z_6mSn375a90k92gXeyC7ErDzlAahpSOE73PAka3TLQfxpX4lk1fk_o5szKQScP2p9wn6e0dQnrh0ScUDwHM78n4nHHFCHcCTsnNPPPzS2fFA_fTI9xrW5eg/w640-h480/pexels-energepiccom-174938.jpg" width="640" /></a></div><br /><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span><p></p><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span><br /><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span><span class="None"></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">With retail information
suggesting that Generation Z accounts </span></span><span class="Hyperlink0"><span lang="EN-US" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://www.drapersonline.com/insight/drapers-bespoke/gen-z-and-millennials-2020-report"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">for around 40% of consumers</span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">, and the fact that it
influences strangers and family alike, it is a force to be reckoned with. For
any retailer looking to increase market share and to stay ahead of their
competitors, Gen Z is the holy grail. </span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span><span class="None"></span>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><br />
</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">The good news is that
Gen Z wants to shop. Not only does it want to shop: it wants to shop in your
store, and it's willing to give you a chance. The thing with Generation Z is
that it is made up of what can only be described as a demanding and somewhat
impatient lot. They will enter your store, but you'd better give them first-class
service. Once inside, they're going to expect access to your wifi to keep them
in touch with their world. Once you think you have them, they don't want
bombarding with meaningless, generic offers: they want offers relevant to them.
They want personalised marketing, and you need to know how to achieve and
deliver what they are seeking. </span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<h2><span class="None"><span lang="EN-US">Harnessing technology to attract
Generation Z</span></span><span lang="EN-US"></span></h2>
<p class="BodyA"><span lang="EN-US"> </span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">There was once a time where a company would
think that quickly throwing up a social media presence was enough: after all,
Gen Z is driven by technology, and social media seemed the place to be. It
quickly became apparent that Gen Z didn't just want to see some meaningless
presence: they expected interaction. If they had something to say, social media
became the place to say it. With how technology is changing retail, there is
now a greater need for something more than just a social media page.</span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> </span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJL2g7E3_ux3s1DkHEKxu9vyzUO5BCTcHiMRQ6aww5SOL5cODycnuE00ZW7l1r12t7JWp2HfOp-J-lke2NPlhntYRXK_jizKSdEwaA2Wz4BVWHi3KBuKvO9zek-RQ3zu86dypoB3csRX8/s2048/pexels-c-technical-6636906.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1366" data-original-width="2048" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJL2g7E3_ux3s1DkHEKxu9vyzUO5BCTcHiMRQ6aww5SOL5cODycnuE00ZW7l1r12t7JWp2HfOp-J-lke2NPlhntYRXK_jizKSdEwaA2Wz4BVWHi3KBuKvO9zek-RQ3zu86dypoB3csRX8/w640-h426/pexels-c-technical-6636906.jpg" width="640" /></a></div><br /> <span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span><p></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><br />
</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">Gen Z is seeking the
personal approach. They want to know you, and they want to feel that you know
them too. Beyond the warm fuzzy feeling of being known, it is also about those
in Gen Z not wasting their time: if you know them, you will only reach out with
something relevant to them. Personalised marketing shows Gen Z that not only
are they known, but that their time is respected too. Whichever way you seek to
appeal to Gen Z, they demand seamless UX and refuse to interact with services
that are disjointed and cumbersome. </span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<h2><span class="None"><span lang="EN-US">The loyalty of Generation Z</span></span><span lang="EN-US"></span></h2>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">Gen Z likes to keep retailers on their toes:
born in an era where they will remember their parents dealing with the</span></span><span class="Hyperlink0"><span lang="EN-US" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://www.thebalance.com/2008-financial-crisis-3305679"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"> financial crash of 2008</span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0433ff; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">,</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> Gen Zers are price
savvy. Conversely, Generation Z is also the generation that is eco and socially
aware, meaning they will happily pay a premium for a product that aligns with
these values. What does this mean for retailers? In short, Generation Z's loyalty
isn’t just there for the taking.</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><br />
</span></span><span class="None"><span lang="PT" style="color: #0e101a; font-family: "Times New Roman",serif; mso-ansi-language: PT; mso-bidi-font-family: "Arial Unicode MS";">A </span></span><span class="Hyperlink1"><span lang="EN-US" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://yougov.co.uk/topics/resources/articles-reports/2019/05/17/young-consumers-want-loyalty-programs-be-more-pers"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">recent study</span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> by YouGov shows that
Generation Z is in love with the idea of loyalty schemes, yet only 49.1% of
males and 56.7% of females are signed up to any. The reasons given for such low
take-up rates? Generation Z wants loyalty programmes tailored to them as individuals.
They want personalised marketing: marketing that is relevant to them.</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<h2><span class="None"><span lang="EN-US">How Recash can bring Gen Z to your
business</span></span><span lang="EN-US"></span></h2>
<p class="BodyA"><span lang="EN-US"> </span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">As a retail technology <a style="mso-comment-date: 20210105T0832; mso-comment-reference: _1;"><span style="mso-comment-continuation: 2;">innovation hub</span></a></span></span><span style="mso-comment-continuation: 2;"><span lang="EN-US"><a class="msocomanchor" href="#_msocom_1" id="_anchor_1" name="_msoanchor_1">[1]</a><span style="mso-special-character: comment;"> </span></span></span><span lang="EN-US"><a class="msocomanchor" href="#_msocom_2" id="_anchor_2" name="_msoanchor_2">[2]</a><span style="mso-special-character: comment;"> </span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">, Recash can allow you
to meet the wants, needs, and desires of Generation Z. As a disruptive Fintech,
Recash has tapped into the power of </span></span><span class="Hyperlink2"><span lang="DE" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://www.openbanking.org.uk"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">Open
Banking</span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">, allowing you insights into exactly how your potential customers
are spending. The advantages of this are clear: by analysing the spending
habits of Gen Z you suddenly have the ability to provide exactly what they are
asking for. Personalised marketing.</span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> </span></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAosHWTMRtMAT_HaSvZdmEhkiarAY2Z5L9UuHHthDnyTjukzwQbJqaf8iNLTLCJz2OEXiY4p1WOIli0AzuI4p8X_w77pEQXPHMChlRTzxwABG3hDudkarc3QCtibSBg6eJl0N1xq4uX4I/s2048/pexels-sora-shimazaki-5938585.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1365" data-original-width="2048" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAosHWTMRtMAT_HaSvZdmEhkiarAY2Z5L9UuHHthDnyTjukzwQbJqaf8iNLTLCJz2OEXiY4p1WOIli0AzuI4p8X_w77pEQXPHMChlRTzxwABG3hDudkarc3QCtibSBg6eJl0N1xq4uX4I/w640-h426/pexels-sora-shimazaki-5938585.jpg" width="640" /></a></div><br /> <span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span><p></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><br />
</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">Recash allows anyone to </span></span><span class="Hyperlink0"><span lang="EN-US" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://recash.app/en/index.html"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">upgrade</span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> their standard bank card to a cashback card.
The user is rewarded when they shop but gone are over-complicated loyalty
points and award schemes: within 6 hours the shopper receives cash directly
into their Recash wallet. As soon as their Recash wallet balance reaches £20,
with one click the shopper can transfer this money directly to their bank
account. Consumers are able to earn money in an instant while </span></span><span class="Hyperlink0"><span lang="EN-US" style="color: black; mso-fareast-font-family: "Arial Unicode MS"; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><a href="https://recash.app/en/partners.html"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;"><span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">retail part<span style="color: black; mso-style-textfill-fill-alpha: 100.0%; mso-style-textfill-fill-color: black;">ners</span></span></span></a></span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";"> get access to valuable
data: an insight into where consumers are spending as well as how much. </span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><br />
</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">Retailers can suddenly
directly target their ideal customers. Unlike loyalty schemes of old, our
innovative approach means that you are not just retaining existing customers:
you are actively attracting new ones to your business.</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><br />
</span></span><span class="None"><span lang="EN-US" style="color: #0e101a; font-family: "Times New Roman",serif; mso-bidi-font-family: "Arial Unicode MS";">For Generation Z, it is
given the personalised marketing it desires. It is given a reason to remain
loyal through the opportunity to earn cash back, and it is given the seamless
UX that it demands. </span></span><span lang="EN-US"></span></p>
<div style="mso-element: comment-list;">
<hr align="left" class="msocomoff" size="1" width="33%" />
<div style="mso-element: comment;">
<div class="msocomtxt" id="_com_1"><span style="mso-comment-author: "Sara Korchmaros";"><a name="_msocom_1"></a></span>
<p class="Default"><span lang="EN-US"> </span></p>
<p class="Default"><span lang="EN-US">I’m not suer what you mean by that, but we
like to call Recash a marketing tool (for the retailer partners).</span></p>
</div>
</div>
<div style="mso-element: comment;">
<div class="msocomtxt" id="_com_2"><span style="mso-comment-author: Author;"><a name="_msocom_2"></a></span>
<p class="Default"><span lang="EN-US"> </span></p>
<p class="Default"><span lang="EN-US">The phrase has been added as it was listed as
a secondary keyword for the article. It has been used in the context that you
are innovative in what you do in your sector.</span></p>
</div>
</div>
</div>
Vikihttp://www.blogger.com/profile/01696814587441969844noreply@blogger.comLondon, Egyesült Királyság51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-81456898245342561482021-01-25T13:47:00.002+00:002021-02-22T10:22:23.830+00:005 ways to drive in-store traffic post-Covid <p> <span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">The
face of retail appears to have changed forever: with 2020 behind us, entering
2021 has brought yet another period of </span><span class="Hyperlink0"><span lang="EN-US" style="font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><a href="https://www.telegraph.co.uk/business/2020/06/14/woe-retailers-half-shoppers-could-stay-home/"><span style="color: #0433ff;">woe for retailers</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">, or at least those who are solely reliant on physical stores. Does that
mean that COVID-19 spells the end of bricks and mortar stores, or are there
ways to adapt that will see a surge in in-store traffic?</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;"> </span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;"> </span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoS7iA339cIVFQf_Pf6J_Ll2y8bbczwI1GCUBuuHw2PXKa3elR-Xp9DIfXJTN7WNI8sptkncLyMGDMczoAP01D8NNKgkcIszB8Ah-OUmIEXXjEFIqZzxQnyqu9SEE6_bF-8dV1NXyCO_w/s2048/pexels-gustavo-fring-3985062.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1365" data-original-width="2048" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoS7iA339cIVFQf_Pf6J_Ll2y8bbczwI1GCUBuuHw2PXKa3elR-Xp9DIfXJTN7WNI8sptkncLyMGDMczoAP01D8NNKgkcIszB8Ah-OUmIEXXjEFIqZzxQnyqu9SEE6_bF-8dV1NXyCO_w/w640-h427/pexels-gustavo-fring-3985062.jpg" width="640" /></a></div><br /> <span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span><p></p><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";">
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">The retail information available shows how the current
pandemic has caused </span><span class="Hyperlink0"><span lang="EN-US" style="font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><a href="https://www.theguardian.com/business/2020/sep/09/almost-125000-uk-retail-jobs-lost-so-far-this-year-study-estimates"><span style="color: #0433ff;">significant harm</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"> to the major high street players, as well as smaller independent stores
but, ever-evolving retail technology means that, for those who seek to be
innovative, there is a clear path forward that will allow physical stores to
increase their in-store traffic.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Retail technology companies offer innovative solutions
to drive footfall and increase sales. Marketers and business owners alike have
an appreciation of how technology is changing retail: it is by embracing retail
technology that businesses can future-proof themselves, ensuring that they
flourish in the post-C</span><span lang="IT" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: IT;">ovid era.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Here are 5 ways to help you drive in-store traffic
post-Covid and beyond:</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"> </span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">1)
Offering cashback to your customers</span></b><b><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></b></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><br /></span></b></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Offering
cashback to customers does more than just increase in-store traffic in the
short-term: it can be used as a loyalty scheme that can bring customers back
into your store again and again. Retailers can see the benefits of offering
cashback and </span><span class="Hyperlink0"><span lang="DE" style="font-family: "Times Roman",serif; mso-ansi-language: DE;"><a href="https://en.wikipedia.org/wiki/Generation_Z"><span style="color: #0433ff;">Generation
Z</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">, who make up the largest demographic of
customers across the world, are crying out for a loyalty scheme that works for
them.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">That being the case, why isn't every retailer in a
position to offer customers cashback on their purchases to keep them coming
back? It was once the case that engaging in offering cashback was
cost-prohibitive and possibly led to concerns over how complicated any system
integrations would be.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;"> </span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Times have changed, and now it is easier than ever for
retailers to offer what they need and what customers want by tapping into
retail technology. Recash is a disrupter in the marketplace and allows you, as
a retail partner, to offer cashback to your customers where you are only
charged on performance and there are zero integration issues.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"> </span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">2)
Precision targeting with your marketing efforts</span></b><b><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></b></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><br /></span></b></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">As
a marketing professional, there has never been a time where increasing the
return on investment (ROI) on your marketing budget has mattered more: the
retail landscape is a challenging one and will remain so immediately
post-Covid. The methods of old whereby a target audience is created on social
media or ads are served via pay per click on search engines based on a large
geographical area, are no longer the most cost-effective ways to drive in-store
traffic.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;"> </span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">By utilising </span><span class="Hyperlink0"><span lang="NL" style="font-family: "Times Roman",serif; mso-ansi-language: NL;"><a href="https://www.openbanking.org.uk"><span style="color: #0433ff;">open banking</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">, Recash allows you to target your ideal customers with laser precision.
This is done by using customer data that no one has ever had access to before:
where are customers spending, how much do they
spend, and how often? As a Recash partner, you are able to tap into this
information and ensure that your marketing is targeted at those who will
actually spend in your store: the customers of your competitors.</span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"> </span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKAvG4c74pZ4-oNPqRcG_Ena9LARjW7J7bvU8up5xt49q9vRDjP86FJkIXjeIA6-FVktugJXWNtaJDJP3YO4gKeMYRA3pOTbMyyaiNPu_yknlbSNwDaDl_85K5lvY6mQL_QfS8P1a5TP0/s2048/pexels-photomix-company-887751.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1365" data-original-width="2048" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKAvG4c74pZ4-oNPqRcG_Ena9LARjW7J7bvU8up5xt49q9vRDjP86FJkIXjeIA6-FVktugJXWNtaJDJP3YO4gKeMYRA3pOTbMyyaiNPu_yknlbSNwDaDl_85K5lvY6mQL_QfS8P1a5TP0/w640-h426/pexels-photomix-company-887751.jpg" width="640" /></a></div><br /><p></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">3)
The use of Geotargeting</span></b><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><br /></span></b></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Retail
technology allows you to target potential customers based on their location.
Traditional</span><span class="Hyperlink0"><span lang="ES-TRAD" style="font-family: "Times Roman",serif; mso-ansi-language: ES-TRAD;"><a href="https://en.wikipedia.org/wiki/Pay-per-click"><span style="color: #0433ff;">
PPC</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"> is all well and good and will target anyone
that happens to be in the location that you set in your campaign. The problem
here is that not everyone in that location is your potential future customer.
What is needed to drive in-store traffic is to use a retail technology service
that goes further.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">As Recash has the ability to target only those who are
likely to become your customers (customers of your competitors), geotargeting
is offered on a new level. Not only are people being targeted based on your
location: they have already been filtered to ensure that they are the people
that are likely to spend in your store. This makes Recash the most effective
use of your marketing spend.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p><p> <br /></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">4)
Embrace online competition</span></b><b><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></b></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><br /></span></b></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">The
</span><span class="Hyperlink0"><span lang="EN-US" style="font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><a href="https://www.forbes.com/sites/sergeiklebnikov/2020/07/23/5-big-numbers-that-show-amazons-explosive-growth-during-the-coronavirus-pandemic/"><span style="color: #0433ff;">growth of Amazon</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"> alone shows that online purchases have been increasing for a number of
years, but the impact of Covid has only added to this. Some retailers may see
this as a threat to in-store traffic, but by embracing the changes that have
come about by e-commerce and retail technology, a bricks-and-mortar store can
not only co-exist: it can stand to benefit.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">When we move out of the Covid era, how many customers
are going to be at home to receive parcels? For those who are out at work how
many won't have a safe place or a reliable neighbour? By offering your store as
a place where</span><span class="Hyperlink0"><span lang="EN-US" style="font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><a href="https://www.amazon.co.uk/Click-and-Collect-with-Amazon-Lockers/b?ie=UTF8&node=2594544031"><span style="color: #0433ff;"> customers can collect their parcels</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">, you will be bringing in-store traffic that you can then target as
customers of your own: they may browse and pick up sporadic items or there is
also the distinct possibility that by using Recash as a marketing tool, that
you can turn those picking up parcels into loyal customers of your own.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"> </span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRkweXd_UkdEb8WeHRRRi5DNxw5rDDsAoGjB_eMrLQThGWbI8phm0NEcvEVeIsub9X_E7rnNr6GvXVkiSmLNPzir_if1cqHWTrapaiKf9tgjzIcmzDiic5Ih_cEOC2oc0S4bvzMpVkxuw/s2048/pexels-andrea-piacquadio-3769747.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1336" data-original-width="2048" height="418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRkweXd_UkdEb8WeHRRRi5DNxw5rDDsAoGjB_eMrLQThGWbI8phm0NEcvEVeIsub9X_E7rnNr6GvXVkiSmLNPzir_if1cqHWTrapaiKf9tgjzIcmzDiic5Ih_cEOC2oc0S4bvzMpVkxuw/w640-h418/pexels-andrea-piacquadio-3769747.jpg" width="640" /></a></div><br /><p></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">5)
Offer free Wi-Fi in-store</span></b><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p><p class="Default" style="line-height: 14pt; margin-top: 0cm;"><b><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><br /></span></b></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Back
in the day, the likes of Starbucks were seen as the 'cool' place to be because
they allowed customers to enjoy their wi-fi while sipping their coffee. Now in
truth, by offering free wi-fi you are hardly likely to be seen as a retail
technology innovation hub in this day and age but nonetheless, retail
information shows that customers, especially </span><span class="Hyperlink0"><span lang="DE" style="font-family: "Times Roman",serif; mso-ansi-language: DE;"><a href="https://blog-uk.recash.app/2021/01/how-to-adapt-your-retail-store-to.html"><span style="color: #0433ff;">Gen Z</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">,
expect wi-fi in your store.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;"> </span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Mobile phone usage has </span><span class="Hyperlink0"><span lang="EN-US" style="font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><a href="https://www.ofcom.org.uk/about-ofcom/latest/features-and-news/decade-of-digital-dependency"><span style="color: #0433ff;">exploded over the last decade</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">, and as you seek to attract in-store traffic, you need to ensure that
you are appealing to that all-important Generation Z. They will be using social
media to stay connected as well as sharing experiences: they don't want to be
in your store draining their data allowance while doing so. Something as simple
as allowing wi-fi access can go a long way to attracting the footfall that you
need post-C</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;">ovid. </span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
<p class="Default" style="line-height: 14pt; margin-top: 0cm;"><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"><br />
</span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">Undoubtedly, Covid has had a major impact on the
retail sector, but business owners and marketers should be reassured by the
fact that retail technology has evolved and the likes of</span><span class="Hyperlink0"><span lang="EN-US" style="font-family: "Times Roman",serif; mso-ansi-language: EN-US;"><a href="http://www.apple.com/uk"><span style="color: #0433ff;"> Recash</span></a></span></span><span lang="EN-US" style="color: #0e101a; font-family: "Times Roman",serif; mso-ansi-language: EN-US;">
will ensure that you can drive in-store traffic for the long-term.</span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif;"> </span><span lang="EN-GB" style="color: #0e101a; font-family: "Times Roman",serif; mso-bidi-font-family: "Times Roman"; mso-fareast-font-family: "Times Roman";"></span></p>
Vikihttp://www.blogger.com/profile/01696814587441969844noreply@blogger.comLondon, Egyesült Királyság51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-37168718824078167532021-01-14T11:44:00.005+00:002021-02-22T10:22:50.424+00:00Think before you spend your marketing budget - 3 ways to a smarter budget allocation with Recash<h4 style="text-align: left;"><span style="color: #0e101a;">It's that time of year again: it's all about budgeting and looking for ways to drive your business forward. Remaining static isn't an option. Year on year growth is a necessity and not just a 'nice to have'. With that in mind, we know that you're seeking a bang for every marketing buck you spend. </span></h4><p><span style="color: #0e101a;">We understand that every penny counts and that your marketing return on investment (ROI) is how you'll be judged. Gone are the days where anyone can blindly throw money in the hope that maybe some of it will hit and attract new loyal customers: your marketing ROI is a symbol of your success.</span></p><p><span style="color: #0e101a;"><br /></span></p><p><img alt="marketing budget, budgeting" border="0" data-original-height="1365" data-original-width="2048" height="426" src="https://1.bp.blogspot.com/-weSDb9Kk6e4/YAAoo28x9eI/AAAAAAAAAIc/s0vskYjKQJUW79QmWYelWpScwq4AcCzIwCLcBGAsYHQ/w640-h426/pexels-tima-miroshnichenko-5198239.jpg" style="color: #0e101a;" title="Budgeting, marketing spending" width="640" /></p><p><span lang="EN-US" style="color: #0e101a;"><br /></span></p><p><span lang="EN-US" style="color: #0e101a;">How do you spend your marketing budget to make sure that you are seen as a marketing superstar? Of course, there is pay per click (PPC): the ability to craft an ad and hope that you have hit on the necessary keywords. Beyond the likes of </span><span lang="EN-US"><a href="https://ads.google.com/intl/en_uk/home/"><span class="Hyperlink0"><span lang="NL">Google</span></span></a></span><span lang="EN-US" style="color: #0e101a;"> and </span><span lang="EN-US"><a href="https://ads.microsoft.com/"><span class="Hyperlink0"><span lang="NL">Bing</span></span></a></span><span lang="EN-US" style="color: #0e101a;"> PPC, there is also social media. Create an ad, hope you have chosen the correct audience, hope they click, and then hope that they buy. The thing with these methods is that it all relies on a degree of hope: hope that you have set the correct perimeters for the correct type of advertising. How would removing that hope help you and your company? </span></p><p><span lang="EN-US" style="color: #0e101a;">The development of retail technology services means that you no longer need to depend upon hope. With how technology is changing retail, you can now laser target your marketing and boost that all-important marketing ROI. As a retail technology innovation hub, Recash allows you to use insightful retail information to bring more customers your way. Here are the top 3 reasons why your marketing budget would see an increased ROI by using Recash.</span></p><p><span lang="EN-US" style="color: #0e101a;"><br /></span></p><p><span lang="EN-US" style="color: #0e101a;"><a href="https://lh3.googleusercontent.com/-EI65SkE-e7w/YAApRmhsKiI/AAAAAAAAAIk/cbLU-ORJQGkGBOEEyydgBAYoRfqfmvLSACLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="marketing budget, budgeting" data-original-height="1365" data-original-width="2048" height="426" src="https://lh3.googleusercontent.com/-EI65SkE-e7w/YAApRmhsKiI/AAAAAAAAAIk/cbLU-ORJQGkGBOEEyydgBAYoRfqfmvLSACLcBGAsYHQ/w640-h426/image.png" title="marketing tech, retail technology, loyalty" width="640" /></a></span></p><p><span><b><span lang="EN-US" style="color: #0e101a;"><br /></span></b></span></p><p><span><b><span lang="EN-US" style="color: #0e101a;">1)<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span lang="EN-US" style="color: #0e101a;">Don't pay per click - only pay for performance<o:p></o:p></span></b></span><br /><b><span lang="EN-US" style="color: #0e101a;"> </span></b><br /><span><span lang="EN-US" style="color: #0e101a;">What if you didn't pay just because someone clicked on your ad? What if paying for a visitor that doesn't act doesn't cost you a penny? What if your marketing budget was only used when someone actually shopped with you? That is exactly the opportunity that Recash provides you with.</span></span><span style="color: #0e101a;"><br /></span><span lang="EN-US" style="color: #0e101a;">Being a disruptor and early adopter of </span><span lang="EN-US"><a href="https://www.openbanking.org.uk/"><span class="Hyperlink0"><span lang="NL">open banking</span></span></a></span><span lang="EN-US" style="color: #0e101a;">, Recash allows you to target the customers that you need: those of your direct competitors. No longer do you need to guess a demographic, an area of interest, or an age group: Recash means that you target the people that are already buying exactly what you sell: your ideal customer. </span></p><p><span style="color: #0e101a;"><br /></span><span style="color: #0e101a;">Recash doesn't merely allow you to target your ideal customer. Using Recash is unlike using other retail technology companies: you pinpoint your target market and you only pay once they have become your customer. Once they're buying with you, they have the opportunity to earn cashback on their purchases with you. Not just once, but over and over again. Recash only bills you at the end of the month and charge a small percentage of the cashback paid to your customer. At this point, you've already made your sales, and you've already acquired a new and loyal customer. </span></p><p><span style="color: #0e101a;"><br /></span></p><p><span style="color: #0e101a;"><a href="https://lh3.googleusercontent.com/-zYSRXLQvtuM/YAAqC6uEbjI/AAAAAAAAAIw/byu7zZf2WIY-KiLroaUEQNDkEfH4EYrZgCLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="marketing tech, retail technology, loyalty" data-original-height="1365" data-original-width="2048" height="426" src="https://lh3.googleusercontent.com/-zYSRXLQvtuM/YAAqC6uEbjI/AAAAAAAAAIw/byu7zZf2WIY-KiLroaUEQNDkEfH4EYrZgCLcBGAsYHQ/w640-h426/image.png" title="customer loyalty, rewards, budgeting, marketing budget" width="640" /></a></span></p><p><span style="color: #0e101a;"><br /></span></p><p><span style="color: #0e101a;"><span style="color: black;"><b><span lang="EN-US" style="color: #0e101a;">2) Know exactly where your offer lands</span></b></span></span></p><p><span style="color: #0e101a;"><b><br /></b><span style="color: #0e101a;"><span>With Google and Bing PPC, you have the option to target internet users in set locations. That's all well and good, but what if you see your marketing budget blown when your ad continually shows for people in that location who are just never going to be your customers? Just how many of your dresses do you think that you're going to shift to that 16-year-old boy who is supposed to be doing his homework?</span></span><span style="color: #0e101a;"><br /></span><span lang="EN-US" style="color: black;"><a href="https://blog.hubspot.com/marketing/social-media-marketing"><span class="Hyperlink0">Social media marketing </span></a></span><span lang="EN-US" style="color: #0e101a;">has been all the rave in marketing circles for some time now. Although the targeting may be more specific than that of PPC, the truth is that those browsing social media are less likely to be in buying mode. So again, you can quickly work through your marketing budget with a pitiful marketing ROI. </span></span></p><p><span style="color: #0e101a;"><br /><span style="color: #0e101a;">What Recash offer you is a chance to laser target your desired customers and dramatically increase your marketing ROI. Through the use of open banking, Recash means that spending habits can be seen. This includes where people are shopping, how much they are spending, how often, and when. There is never a need to ever again waste your marketing budget with a scattergun approach. Recash gives you the greatest marketing ROI by allowing you to target your ideal customers: those of your competitors!</span></span></p><p><span style="color: #0e101a;"><span style="color: #0e101a;"><br /></span></span></p><p><span style="color: #0e101a;"><span style="color: #0e101a;"><span style="color: black;"><b><span lang="EN-US" style="color: #0e101a;">3) Reward your customers directly</span></b></span></span></span></p><p><span style="color: #0e101a;"><span style="color: #0e101a;"><b><br /></b><span style="color: black;"><span lang="EN-US" style="color: #0e101a;">As retail technology services and their marketing techniques have evolved, so have customers: online advertising has now become an annoyance. Your target market may switch off from your ad campaign or, even worse, become agitated by your ad following them around the web. With the cost of online advertising only going </span><span lang="EN-US"><a href="https://www.forbes.com/sites/johnkoetsier/2019/12/13/facebook-getting-too-expensive-for-advertisers-costs-jumped-90-year-over-year/"><span class="Hyperlink0">one way</span></a></span><span lang="EN-US" style="color: #0e101a;">, and with a plethora of new agencies appearing on a daily basis trying to persuade you to buy in, is this really how you want to be spending your marketing budget?</span></span><br style="color: black;" /><span lang="EN-US" style="color: black;"><span>Your greatest marketing ROI</span></span></span></span></p><p><span style="color: #0e101a;"><span style="color: #0e101a;"><br style="color: black;" /><span style="color: black;"><span lang="EN-US" style="color: #0e101a;">Recash is an innovative marketing tool based on </span><span lang="EN-US"><a href="https://www.investopedia.com/terms/f/fintech.asp"><span class="Hyperlink0"><span lang="IT">fintech</span></span></a></span><span lang="EN-US" style="color: #0e101a;"> and AI technologies. Nowhere else can you find the opportunity to focus so closely on your target market in such a meaningful way: Recash is a true disruptor in the market place and the way that retail information is used for your benefit is nothing short of groundbreaking.</span></span></span></span></p><p><span style="color: #0e101a;"><span style="color: #0e101a;"><br /><span style="color: black;"><span lang="EN-US" style="color: #0e101a;">With PPC, social media, off-line print, and other media all competing for your marketing budget, if you're seeking the greatest marketing ROI now could well be the time to </span><span lang="EN-US"><a href="https://recash.app/en/partners.html"><span class="Hyperlink0">find out more</span></a></span><span lang="EN-US" style="color: #0e101a;"> about Recash and how it can help you to achieve your targets. </span></span></span></span></p><p><span style="color: #0e101a;"><span style="color: #0e101a;"><span style="color: black;"><span lang="EN-US" style="color: #0e101a;"><br /></span></span></span></span></p><br /><p><span style="color: #0e101a;"><span style="color: #0e101a;"><span style="color: black;"><br /></span></span></span></p><div style="line-height: 14pt; margin-top: 0cm;"><span style="font-family: inherit;"><span lang="EN-US" style="color: #0e101a;"><span><br /></span></span></span></div><p class="Default" style="line-height: 14pt; margin-top: 0cm;"></p><div><span style="color: #0e101a; font-family: inherit;"><br /></span></div><p><span style="color: #0e101a;"><span style="color: #0e101a;"><span style="color: black;"><span></span></span></span></span></p><div style="text-align: left;"><br /></div><div style="text-align: left;"><span style="color: #0e101a; font-family: inherit;"><br /></span></div><div style="text-align: left;"><span style="color: #0e101a; font-family: inherit;"><br /></span></div>Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-25983265658020064202021-01-04T10:56:00.001+00:002021-01-04T10:56:11.004+00:00How to adapt your retail store to the Generation Z<p><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The current generation Z has a </span><a href="https://www.businessinsider.com/retail-courts-gen-z-spending-power-over-140-billion-2020-1?r=US&IR=T" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">buying power of $143 billion</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, and this number will only be increasing over the next few years. </span></p><span id="docs-internal-guid-a90ae2ac-7fff-8cbd-76b5-1e6f8efa9109"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;">Catering to this generation is one of the main priorities for retailers who want to expand their target market and remain relevant in the coming years. But many retailers are still trying to understand how the generation Z mind thinks and shops. What are their preferences? How do they like to shop? What do they value? In this post, we want to cover some ways to adapt your retail store to the new generation. </span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-Up7LZGQu-JY/X_Lxv0T6HUI/AAAAAAAAAIA/x68e_a4xG_IVHjXKBPnz1x9SRulGOsbfACLcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Personalised marketing for gen Z" data-original-height="900" data-original-width="1350" height="426" src="https://lh3.googleusercontent.com/-Up7LZGQu-JY/X_Lxv0T6HUI/AAAAAAAAAIA/x68e_a4xG_IVHjXKBPnz1x9SRulGOsbfACLcBGAsYHQ/w640-h426/image.png" title="Generation z buying power" width="640" /></a></div><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-size: 16pt; font-weight: 400;">What is Generation Z?</span></h2></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The generation Z are those people that were born between 1996 and 2015 and are now just graduating high school and university. In 2020, generation Z already has huge purchasing power. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This generation is expected to make an even larger impact than their parents, and by 2021 will make up 40% of total consumer shopping. They still have enough influence on their parents and overall household spending, which explains why they make up such a huge percentage of consumer spending. In general, they are a generation that is said to have higher expectations and is more demanding. They are consumers that are more likely to self educate, shop online and be loyal to brands and retailers that identify with their values. So how can retailers cater to this new generation?</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">1. Offer more experiences</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The Gen Zs are not as price-conscious as their parents or grandparents. They know that experiences are more valuable than material things and prefer a unique and interesting event over material consumption. Having said that, they prefer not to pay full price for something if they don’t have to (like all generations).</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">One good way to adapt this to your retail store is to offer your customers a unique and interesting experience that adds value in some way. Instead of plain consumerism, your retail store can offer a shopping event that is memorable and encourages shoppers to return. There’s even a name for this: </span><span style="font-family: Arial; font-size: 11pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">retailtainment.</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">For example, Huda Beauty used a </span><a href="https://www.thestorefront.com/mag/huda-beauty-pop-up-covent-garden/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">retail experience to promote a product launch</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. They set up a pop-up shop in Covent Garden, and created a sci-fi-like environment that integrated well with their new eyeshadow colour. The outside of the shop is a multi-faceted metallic mass with various geometric shapes, and the inside offered an immersive sci-fi looking make-up station. The entire experience was to show off various galactic and geometric shapes from their new product range, and it succeeded in making the experience quite unforgettable. </span></p><br /><div class="separator" style="clear: both; text-align: center;"><span style="border: none; display: inline-block; height: 301px; margin-left: 1em; margin-right: 1em; overflow: hidden; width: 453px;"><img alt="Store front, Personalised shopping" height="306" src="https://lh4.googleusercontent.com/tMAWckXC1ICsOAE9JNuf1JZhagZ2pbop9G1y3WgO5-eyHlfoQUQ4HaSlOmyM-PLCkAXqgoMf8ND_HD-1cO4Qz3giDMY2B_UTfrpqaH0R4Gk8w082g6FvNOvT0G83qpc9jfvpNBoI=w460-h306" style="margin-left: 0px; margin-top: 0px;" title="Personalised marketing for gen Z" width="460" /></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;">Source: https://www.thestorefront.com/mag/huda-beauty-pop-up-covent-garden/</span></p><br /><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 23pt 0pt;"> <span style="background-color: transparent; font-family: Arial; font-size: 16pt; white-space: pre-wrap;">2. Get started with personalisation</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Thanks to Big Data and large tech companies, the Gen Zs are consumers who are used to personalised products. They are regular users of Facebook, Netflix and Amazon, companies that offer highly personalised products and services. This means they also expect similar levels of service with other brands.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Personalisation is very important because it helps build trust with the customer. This customer is then more willing to share their data, which helps make services even more personalised, which then further reinforces trust. Research shows that consumers are more willing to spend money on a brand they identify with. In fact, according to a review of millennials and Gen Z, </span><a href="https://www.morningadvertiser.co.uk/Article/2017/05/16/Millennials-want-a-digital-experience-when-eating-at-a-pub" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">32% would like to receive personalised deals based on previous purchases</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Personalisation can seem pretty overwhelming to get started with, but a tool like Recash makes it incredibly easy. By integrating with Recash, you can offer your customers cashback and then offer personalised discounts to reward your best customers on specific items. This helps build customer trust and encourages them to purchase more.</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">3. Offer an omnichannel experience</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Survey after survey has demonstrated that the Gen Z still value brick and mortar stores and in-person shopping. However, they also want technology to be part of their experience. This could mean something like learning about a product while browsing in-store. Or using QR codes to return an item instead of having to print the label. Or even having the option to purchase an item from their social media account.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This generation wants digital incentives, coupons and expect retailers to be up to date with technology. They prefer paying online to waiting in a queue, and are a big fan of mobile payments and completing transactions from their phone.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Delivering an omnichannel experience is a great way to stand out because it’s a feature that not many retailers offer yet. As a retailer, you can start offering an omnichannel experience by being present on social media and making your website mobile-friendly and easy to browse. You can also install a location tracker to offer specific discounts if your customers are detected in your store.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The generation Zs like convenience and speedy checkouts. According to research, </span><a href="https://www.wirecard.com/knowledge-hub/insights/global-consumer-report" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">75% of consumers around the world</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> said they would be interested in using an app to research a product before making the purchase - and 74% said they would use the store website. It seems that all generations that want an omnichannel experience. </span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">4. Build values</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Finally, the generation Z is a sector of the population that cares about corporate social responsibility. They like brands that have values, a mission and commit to solving environmental issues. Being a retailer with ethical values helps build loyalty with the new generations. According to a survey by Fashion United, over </span><a href="https://fashionunited.uk/news/business/what-do-millennials-and-generation-z-consumers-want-from-retailers/2018060730094" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">80% of millennials and generation Zs consider the social and environmental practices</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> of a company to be as important as their financial results. They value transparency, authenticity and results. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As a retailer, you can implement this by making sure every one of your suppliers engages in ethical practices and follows strict regulations. You can also go the extra mile by choosing to source items locally, making an active effort to reduce your carbon footprint or committing a percentage of your profit to charity. Publish your values and mission on your website, and make an active effort to meet them.</span></p><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">If you’re a retailer in the midst of creating a new marketing strategy targeted at younger generations, consider implementing a cashback programme to get started with. With cashback, consumers don’t pay full price for a product (which they like), but it doesn’t reduce the quality of the product itself. It’s also a great tool to personalise specific services; as a retailer, you can offer discounts to your best customers, and even </span><a href="https://blog-uk.recash.app/2020/09/how-recash-helps-you-target-your.html" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">target your competitors’ customers</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span></p><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The generation Z will have the most amount of buying power in a few years, so it makes sense to start catering to them earlier rather than later. As a retailer, you can start by making technology more of a priority, having a social media presence and offering some sort of personalised products. And with a tool like Recash, it’s risk-free: we only take a percentage when you’re actually making sales!</span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-60456551593071296292020-11-03T11:10:00.001+00:002020-11-03T11:10:26.051+00:004 Ways to take Customer centricity to the next level in retail<p><span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;">The generation with the most buying power will soon be Generation Z.</span></p><span id="docs-internal-guid-6cd26c34-7fff-aca3-1986-673f024d857a"><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This generation is growing up with customer-centric services such as Netflix, Google and Apple. Soon, they will only want to use customer-centric products and brands. We’re already seeing it happen: consumers want to buy products from brands they identify with and have a mission they relate to. They want to feel connected to the retailers they purchase from and they want to have access to personalised services. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Customer centricity will soon be a necessity in order to attract the right customers. But how can a retailer implement true customer-centricity? What does it mean to focus on the customer? We’ll cover those questions in the article below.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-TgM453oiGHw/X6E5-rgQ1wI/AAAAAAAAAGg/t_A8NTFtVKcAQitjvAb4aaEndZezYITEgCLcBGAsYHQ/image.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" data-original-height="900" data-original-width="1350" height="426" src="https://lh3.googleusercontent.com/-TgM453oiGHw/X6E5-rgQ1wI/AAAAAAAAAGg/t_A8NTFtVKcAQitjvAb4aaEndZezYITEgCLcBGAsYHQ/w640-h426/image.png" width="640" /></a></div><br /><br /></span><p></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-weight: 400; white-space: pre-wrap;">What is customer-centricity?</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Nowadays, every retailer and company say they are working towards being more customer centric. But what does that really mean? Put simply, being customer-centric means putting the customer first by understanding their needs and purchases. Instead of pushing a product and explaining why your product is the best, customer-centric is about asking the customer first: what is it that you need?</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This kind of thinking is a strategy and approach, as well as a business model. By focusing your business on the customer, all your products and services are aligned with their needs and preferences. This type of strategy helps increase profit in the long term. According to </span><a href="https://www.forrester.com/report/Be+A+Loyalty+Company+Not+A+Company+With+A+Loyalty+Program/-/E-RES117744" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">research by Forrester</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, simply improving customer experience (a type of customer centric tactic) can help improve loyalty metrics, which in turn increases the value of every individual customer.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Examples of customer centricity include Starbucks adding names to disposable cups, Sephora using AR and VR so shoppers can try on clothes virtually and Amazon offering same-day shipping and easy returns. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Here are some ways retailers can take customer centricity to the next level:</span></p><br /><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Take data and analytics seriously</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">There is a lot of talk about Big Data and the importance of personalisation, but the truth is that it can be a little more complex when first starting out. Aggregating and accumulating data is essential, but it’s meaningless if there is no structure or system in place to analyse the data appropriately. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As a retailer, you want to learn how to put your data to work and actually collect actionable customer insights. The good news is that you don’t need to spend thousands on fancy data platforms. You can start by simply tracking the data on your website using Google Analytics, or keeping a record of the various demographics your customers come from. At Recash, we do all the data tracking and insights ourselves to make sure you have all the right information from the beginning - and we only charge a transaction fee, which means we only make money when you do. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">An example of a retailer putting this into practice is Next, a clothing retailer. They gathered their website data and decided to personalise the website depending on a user’s location and past history. Instead of seeing the same homepage as everyone else, a customer’s homepage would be tailored to their own personal preferences. According to Next, this small amount of personalisation increased their sales by 1% and helped promote other items that customers eventually bought.</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Use it for innovation</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Being customer-centric means it’s actually easier to innovate: you start by asking your customers some questions and then experimenting with their suggestions. One of the best ways to gain a competitive edge is to experiment and try something completely new, as crazy as it may seem.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Burberry was the first retailer to implement a buy online, pick up system (BPOS). Taking the first step towards innovation allowed them to stick out from the crowd, as well as encourage further digitalisation. Another example of innovation is the use of chatbots offering personalised recommendations, rather than just customer service. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With technological innovation, more opportunities are evolving to offer customers personalised services. Personalisation is the ultimate definition of customer-centricity: a service or product that only exists for the customer. For example, do you know any other retailers that allow their customers to receive cashback straight onto their bank card? That’s the type of personalisation and innovation we offer with Recash. </span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Find ways to interact with your customer</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It’s difficult to be customer-centric if you aren’t talking to your customer. But getting to know your customer is easier said than done; how can you engage with them without being spammy or too corporate?</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Some strategies are to simply interview potential customers, or even organise focus groups and encourage customers to come and chat. Instead of just doing polls and using the usual traditional methods, in-person interviews can help gain a better understanding of the general attitude and also encourage your team to talk to the customer. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is something that Sainsbury’s recently engaged in. They launched a survey that covered over 8,000 people, with questions regarding their personal health, finances, and situation at work. From the data gathered, they were able to make better choices about how to best serve their customers and stakeholders. </span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Niche down</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It’s a lot easier to be customer-centric when your target market is a very specific niche. That’s because the more concentrated you are on a group of people, the more identified they feel and the more tight-knit the community is. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Companies like Nike do exactly that: they’ve made it clear that they focus on two very specific areas: women and athletes. By having a clear picture of who they’re targeting, they can create products that customers are much more likely to value and use.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Focusing on a specific niche can also help build loyalty with customers. It offers retailers an opportunity to create much more tailored and targeted loyalty schemes, as well as discounts that encourage them to consume products related to their niche. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">At Recash, we are taking customer centricity to a whole new level. By implementing the Recash tool, you can automatically upgrade your customer’s bank card to a cashback card - no extra work needed from their side. You can then offer personalised cashback on certain products and items, and even offer promotions when they are shopping at your competitors. With our all-in-one dashboard, you can clearly see the demographics of your customers, and pick which segments to target and when.</span></p><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Implementing customer-centricity is easier now than ever. It’s also harder than ever. There are a lot of tools to help you offer personalised services, but customer needs are constantly changing and innovation can be seen as risky. Start with your customer needs, and build from there. It’ll also be a lot easier to experiment and build a successful product if you are in constant communication with your customer base. </span></p><br /><br />Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-16099717953872314082020-09-10T13:49:00.001+00:002020-09-10T13:49:28.371+00:00How Recash helps you target your competitors' customers<p><span style="font-family: Arial; white-space: pre-wrap;">Competitors are an essential part of doing business.</span></p><p><span style="font-family: Arial; white-space: pre-wrap;">As a retailer, competitors encourage you to keep innovating, growing and improving your products and customer experience. Having competitors means you can also learn from their mistakes, or even collaborate on propositions together. </span></p><span id="docs-internal-guid-de2dfb13-7fff-acb6-f926-49ec5590649a"><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">And what about attracting your competitors’ customers? Now, thanks to regulations such as </span><a href="https://blog-uk.recash.app/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Open Banking</span></a><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> and data sharing technology, attracting competitors’ customers is now possible. In fact, as we’ll see below, your competitors’ customers are some of the highest quality leads you could get. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><img alt="Woman in Beige Long Sleeve Dress Standing in Front of White Wooden Book Shelf" height="738" src="https://images.pexels.com/photos/4855422/pexels-photo-4855422.jpeg?auto=compress&cs=tinysrgb&dpr=3&h=750&w=1260" width="491" /></span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: small;">Benefits of targeting your competitors’ customers</span></span></h2><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: small;">Lower cost of acquisition</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Your competitors’ customers are much warmer leads than organic customers. That’s because your competitor has done the hard work of nurturing and educating potential customers about their product - now, all you need to do is convert them. This means that cost of acquisition is a lot lower: instead of nurturing </span><span style="font-family: Arial; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">and</span><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> converting, you just need to convert.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">In addition to nurturing potential customers, your competitor has also made the product or service appealing. If you offer similar products to your competitors, then their customers will already be interested and will have the budget. Not only does this make the conversions easier, but the marketing is a lot more targeted: your strategy and tactics will be a lot more focused and more likely to convert.</span></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: small;">Increased market share</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By targeting your competitors’ customers, you are essentially killing two birds with one stone: </span><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">increased market share and increased customer base. </span><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Not only are you acquiring new customers, but you are also reducing your competitors’ number of customers. Although re-targeting old customers is an effective way to increase sales, you aren’t increasing your customer base and therefore market share. By targeting soon-to-be customers you are partaking in a double win situation.</span></p><br /><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: small;">Better targeting</span></span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Targeting your competitor’s customers is a good example of </span><a href="https://blog-uk.recash.app/2020/06/how-can-retailers-implement-precision.html" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">precision targeting</span></a><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. Your customer segment is incredibly specific, which means you can employ highly targeted marketing tactics that cater directly to them. For example, a competitors’ customer is much more likely to respond to an ad that offers a 10% discount specifically on your products (since they are already interested in the product).</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Think about it: your competitors have already educated your customer and provided most of the relevant information. For example, imagine two competitors are both selling the same camping gear. Instead of educating the consumer in both shops, the second retailer can target the customers that have already visited the first shop. That customer has already been educated on the best camping gear, and now only needs an incentive to purchase at the second shop. This involves <b>a much more targeted type of marketing that is less costly and converts more.</b></span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Your competitors’ customers understand your product or service a lot better than the average customer and are therefore much lower on the sales funnel. Targeted marketing means you are much more likely to stand out from others, and therefore attract more customers.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: small;">How Recash targets your competitors’ customers</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Recash is a tool that can help you target your competitors’ customers and convert them into existing customers.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is done through the use of Open Banking; a regulation that was introduced in 2018 and has changed the way the financial industry collaborates. With Open Banking, banks and financial institutions are obliged to make their customers’ financial data accessible to both consumers and third-party companies with the use of APIs. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Recash is an AISP registered entity in the UK, which means we can securely integrate a bank’s API with our own and gather the relevant financial data. Once the customer consents, we can share this anonymous financial data with our retail partners and they can see which competitors their customers are shopping at. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Through our cashback program, merchants can offer financial incentives to customers and encourage them to buy their own products rather than their competitors’. All these analytics are then gathered on a dashboard for you to visualise, which you can then segment into old and new customers, as well as various demographics. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><img alt="Elegant man walking with shopping bags" height="480" src="https://images.pexels.com/photos/4173176/pexels-photo-4173176.jpeg?auto=compress&cs=tinysrgb&h=750&w=1260" width="720" /></span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: small;">How Recash works for customers</span></span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As a customer, the only thing they need to do is download the app and give consent to Recash to get anonymous account information. They will immediately start earning cashback when they go shopping, and receive their money back in 6 hours. Customers won’t need to do anything: whenever they pay by card, they will be earning cashback on every one of Recash’s partners. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Here is a real-life example: </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Jenny regularly goes shopping for sports clothes. In order to receive cashback, she downloads the Recash app, registers her debit card and goes about her shopping. On your retail dashboard, you notice that Jenny is shopping at one of your competitors. Every time Jenny purchases a product from your competitor, you can send her a notification with an offer: 10% cashback if she purchases her sports clothes from your shop instead. She heads to your store to buy her clothes and receives her cashback 6 hours later.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By offering your customers cashback you are <b>incentivising customer to shop at your store without discounting the value of your products</b>. It’s also a great marketing tool to build customer relationships; in our example, Jenny feels identified and appreciates the offer. Putting money back in her pockets gives her more control, and she much prefers receiving a targeted offer than calculating points or clipping coupons.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With the Recash dashboard and the use of Open Banking, your company can learn more about its customers, its competitors and its competitors’ customers. As a retailer, you’ll be able to offer cashback to reward regular customers and also <b>target your competitors’ customers</b>. With Recash, you get to turn your competitors into a highly profitable asset. </span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-78421998295929402442020-08-31T10:54:00.007+00:002020-08-31T11:11:36.000+00:00Personalised Cashback: The Perfect Tool for Retailers<p><span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;">Cashback used to be a marketing tactic solely for those earning high incomes. But thanks to the implementation of Open Banking and advances in technology, cashback is now available to anyone with a debit or credit card and money to spend. With the flashy slogan of “save money with spending”, cashback is an incredibly attractive and efficient way to acquire, retain and reward customers. In this article, we’ll be covering what personalised cashback exactly means, and what the main benefits are.</span></p><p><span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;"><br /></span></p><span id="docs-internal-guid-fa317d30-7fff-f7c8-d4c6-6dcac5462356"><img alt="woman facing on white counter" height="534" src="https://images.unsplash.com/photo-1556741533-6e6a62bd8b49?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1000&q=80" width="800" /><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">What is personalised cashback?</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Cashback is a simple concept: </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">offer customers a percentage back on the money they spend on a product or service.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Customers may receive this percentage back through an app, on their debit/credit card or on a cheque every month. As a company, you may offer cashback on specific categories, or even on specific days of the month. This is different to reward points, where consumers receive rewards for making purchases and then need to convert those rewards into money or gift cards before using them. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Cashback is an activity that takes place after the purchase has been made, rather than at the Point of Sale. This offers customers a much more seamless payment experience which helps build trust and loyalty down the road. As we’ll see below, there are many other benefits to implementing a cashback system.</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The benefits of using a cashback programme</span></h2><br /><ol style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Does not decrease product value</span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">One of the main benefits of cashback programmes is that they offer financial incentives to customers without decreasing the price of the actual product. This means that customers will still value products and won’t be as influenced by product price when it comes time to purchase. </span></p><br /><ol start="2" style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Increases customer loyalty</span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Cashback programmes put money back into the pocket of the customer. This gives customers more control over their money and allows them to choose what to spend their savings on. This type of tactic helps increase customer loyalty as well as encourages repeat purchases: if a customer knows they will get cashback when purchasing at your shop, it’s more likely they will return for future purchases.</span></p><br /><br /><ol start="3" style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Convenient and practical</span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With a cashback system, customers don’t need to understand the ins and outs of a complex reward system or build up points in order to get the incentive. With some cashback programmes, many consumers don’t even need to download an app or use a new credit card. This makes it very practical for both the consumer and the retailer: companies don’t need to inundate customer with emails or text messages, and customers don’t need to spend time piling up on coupons. Win-win!</span></p><br /><ol start="4" style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Valuable insights</span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Cashback cards offer valuable consumer-related insights to companies such as spending habits, location of purchase and product preferences. The data can then be used to offer even more personalised cashback rewards, segment customers into various demographics and even target competitors’ customers!</span></p><br /><ol start="5" style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Affordable </span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Cashback programmes are low cost to deploy. They are simple to implement and don’t require a lot of capital to set up and maintain. Overall they increase sales volume while still protecting the profit margin - a good mix for any retailer looking to grow.</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">How can I offer cashback?</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">What are some ways you can offer cashback to your customers? We’ve listed a few below:</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Cashback websites</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">: Many customers like to earn cashback through specific cashback sites. As a company, you’ll need to sign up to the cashback website and they will then advertise your business on their platforms. You’ll need to pay them a commission for every cashback programme you set up. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Cashback credit cards: </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Other customers like signing up to specific credit cards that offer cashback on certain categories, such as petrol stations and groceries. These cashback systems are a little more complex to set up and would require offering customers a separate credit or debit card specifically for cashback.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Upgraded debit cards: </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The simplest and cheapest way to offer cashback is to simply upgrade the customer’s current debit card. Thanks to Open Banking, a tool like Recash can help retailers set up a cashback programme through customers’ bank details, bypassing the need to offer new debit cards or sign up to a cashback site.</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Getting started with Recash</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Through the new Open Banking directive, Recash can help retailers set up cashback systems in a simple and effective way. We are registered as an AISP entity in the UK, which means we can connect retailers to their customers and help them create personalised cashback offers.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Once you create an account with Recash, we will set you up with a dashboard and cashback system. You will be able to set how much cashback you want to offer customers depending on the category, then send a request to customers to join your programme. They will be able to securely share their bank details, and immediately start earning cashback on their purchases with you.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With the Recash dashboard, you will be able to see which competitors your customers are shopping at, which categories are the most popular and how much your customers are spending in your store. You’ll then be able to use this data to target your competitors’ customers, offer cashback to an even larger audience and further reward your most loyal customers.</span></p><br /><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now with Open Banking, It’s easier now than ever to offer real, financial incentives to your customers without negatively impacting your bottom line. With a personalised cashback programme, you can maintain the price of your products, increase customer loyalty and gain valuable insights on consumer spending habits. And with a tool like Recash, cashback will help you stay ahead of your competitors at all times.</span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-11247137182815404292020-08-04T13:01:00.004+00:002020-08-04T13:01:55.224+00:00The pros and cons of using loyalty programmes<span id="docs-internal-guid-9dc839c4-7fff-2f43-2e42-7dc7ba211335"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Loyalty programmes are probably one of the oldest and well-known marketing strategies existing to retain customers. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">One can imagine that as far back as the Roman times, merchants and sellers introduced their own version of loyalty programmes to encourage customers to return, as well as reward their best customers. Thousands of years later, loyalty programmes are still going strong, and now come in the form of point programmes, cashback and new partnerships. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">But are loyalty programmes really that effective? In this article, we cover the various pros and cons of implementing a loyalty programme for your business. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><img alt="Two Smiling Women Sitting on Wooden Bench" height="600" src="https://images.pexels.com/photos/1267696/pexels-photo-1267696.jpeg?auto=compress&cs=tinysrgb&h=750&w=1260" width="840" /></span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Pros of loyalty programmes</span></h2><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Higher customer retention</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">One of the main reasons loyalty programmes are put in place is to increase customer retention and make customers more loyal. According to Bain & Company, </span><a href="https://media.bain.com/Images/Value_online_customer_loyalty_you_capture.pdf" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">current customers spend 67% more</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> than new customers. Not only are they more likely to return and purchase more products - therefore increasing sales - but it means less money spent on customer acquisition. It is a well-known fact that it’s </span><a href="https://www.signalmind.com/infographics/cost-acquiring-new-customers-vs-retaining#:~:text=Did%20you%20know%20that%20it's,is%20between%2060%2D70%25." style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">seven times more expensive to acquire a new customer</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> than to retain a current one. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With the appropriate incentives, a loyalty programme encourages current customers to keep buying and can also attract new customers without spending a lot extra on customer acquisition. For example: if a current customer loves the loyalty programme and gets a reward for referring a friend, your loyalty programme has just acquired a new customer. This helps increase brand awareness, lowers acquisition costs and of course, increases customer retention.</span></p><br /><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">More customer data</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">One benefit modern-day loyalty programmes have over the centuries-old Roman ones is that we now have digital - </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">and digital means data</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. Punch cards are great - but you can’t learn more about your customers and personalise your offers. With digital loyalty programmes, companies can now gather data on consumers’ buying habits. The more they shop with you, the more you will learn about them and therefore the better you can tailor your services.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">One example is customer segmentation: once you gather enough details about your customers, you can then segment your client base into various demographics. This allows companies to participate in </span><a href="https://blog-uk.recash.app/2020/06/how-can-retailers-implement-precision.html" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">precision targeting</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, and offer incentives that are much more relevant to the consumer. For example: you have segmented your customers and one of the segments is mothers. On Mother’s Day, you can offer these mothers a unique and specific reward that only they can use when shopping on that day. Not only will the targeted population feel more appreciated, but they are much more likely to convert and repeat purchase. </span></p><br /><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Easier to upsell</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Loyal customers are a lot more valuable and easier to sell to than one time customers. With a loyalty programme, you can identify the customers that you could potentially upsell products to. If they love your product and participate in your loyalty programme, they’ll be the perfect “warm” lead for a new product or service. This helps increase their customer lifetime value and also decreases the money spent on customer acquisition. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We’re already seeing a trend towards upselling and increasing customer lifetime value and away from individual sales. Thanks to data analytics, consumers prefer sticking with a brand that knows them well and serves their specific needs. Consumers now want to buy products from brands they identify with and align with their values. Loyalty programmes are a great step to helping enforce a stronger relationship with the consumer.</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Cons of loyalty programmes</span></h2><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Potential financial impact</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">At the end of the day, loyalty programmes do cost money. If the calculations are not completed adequately, loyalty programmes can be a drain on a company’s finances - even a small discount can significantly impact profit. Before implementing a loyalty programme, companies should be willing to invest in research and cashflow forecasting - this way they can be sure the programme makes financial sense. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure to track the data, measure the metrics and set objectives. This way you can be certain the loyalty programme works for you rather than against you.</span></p><br /><br /><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Lack of differentiation</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">There are many loyalty programmes out there and most look all the same. It is a very competitive market, and it’s increasingly becoming a race to the bottom. </span><a href="http://www.macorr.com/blog/?p=347#:~:text=The%20average%20U.S.%20household%20has,in%20the%20somewhat%20near%20future." style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">According to Colloquy Loyalty Census</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, the average person in the US participates in 18 loyalty programmes!</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Although loyalty programmes are a good way to stand out overall, they still need to be unique and interesting enough to encourage the consumer to keep on participating. The more intuitive and simple to use the programme, the more likely it is the consumer will keep on using it.</span></p><br /><br /><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Lack of a complete picture</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Loyalty programmes will teach you a thing or two about customer habits, but you still won’t get the complete picture of how your customer behaves. Some customers may not be truly loyal and only participate in the programme to gain rewards - while others will be real customers who actively engage in your product and services. Marketing tactics can be introduced to help identify loyal customers; one example is to use a tool to help you identify which customers are also shopping at your competitors’ stores - this will give you a better idea of which customers are more loyal than others.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Having said that, there are certain tools that help businesses build customer retention all while gathering much more relevant data. With Recash, companies can easily offer cashback through the customer’s bank card - no need to issue an extra card or take part in an expensive partnership. And since Recash is AISP registered and </span><a href="https://blog-uk.recash.app/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">implements the Open Banking directive</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, customers can easily consent to share their financial data. This opens a window of opportunity that no other loyalty programme can offer: </span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">seeing which competitors your customers are shopping at. </span></p><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">There are many advantages of using loyalty programmes, and the disadvantages can be sidestepped if the loyalty programme is implemented carefully and makes financial sense. Want to get started with a loyalty programme? At Recash, we keep it simple and risk-free: offer automatic cashback to your customers, gather the relevant financial data and only pay once you turn a profit. </span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-24840121585269436522020-07-20T13:41:00.001+00:002020-07-20T13:41:37.706+00:00Top competitor analysis tools for retailers<span id="docs-internal-guid-2340126d-7fff-0d98-2fc0-3d830a46539f"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Having a clear idea of what your competitors are up to is essential in order to stay ahead and be at the forefront of your industry.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By understanding the strengths and weaknesses of your competitors you’ll be able to find opportunities to stand out, offer better services and reach more customers. And now, thanks to the internet, an entire lineup of tools are available to help you analyse your competitors’ online presence, messaging and product performance (and even target their customers!). </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We’ve put together a list of some of the top competitor analysis tools to help retailers analyse their competitors.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><img alt="three running people on race tracks" height="535" src="https://images.unsplash.com/flagged/photo-1574400012930-a326002c1796?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1000&q=80" width="800" /></span></p><br /><ol style="margin-bottom: 0; margin-top: 0;"><li dir="ltr" style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><h2 dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><a href="https://www.brandwatch.com/" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Brandwatch</span></a></h2></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">If social media is part of your marketing strategy, you’ll want to know how your competitors are doing online and what marketing tactics they are implementing. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Brandwatch is a great tool not only to see how your competitors are doing, but also to stay on top of your own social media presence and understand how consumers are engaging with your brand. Brandwatch tracks the names of your competitors, their products and also offers a “sentiment analysis”, which is their own calculation of the general reputation of your competitor. They do this by analysing blog posts and social media mentions, as well as looking at the important information about your audience, such as profession and interests (as opposed to only demographics). </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A tool like Brandwatch helps you benchmark the overall presence of your competitors online and compare the perception consumers have of your brand in comparison to your competitors. Brandwatch will help you understand where your competitors are weakest, and how you can turn that into an opportunity for your brand. </span></p><br /><ol start="2" style="margin-bottom: 0; margin-top: 0;"><li dir="ltr" style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><h2 dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><a href="https://ahrefs.com/" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Ahrefs</span></a></h2></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">If you’re implementing a digital marketing strategy, it’s likely content marketing is part of your overall marketing plan. This means you’ll be implementing SEO and trying to rank on Google in order to acquire “hot” customers. Ahrefs is an all-in-one SEO toolset to see how your competitors are implementing content marketing and what strategies are working for them - without having to get too technical. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With Ahrefs, you can easily see what keywords your competitors are ranking for, what their monthly traffic is and who is linking to them. Ahrefs also lets you track your competitors over time: this will show you what new strategies your competitors are implementing and see what their customers are engaging with. You’ll also be able to see their highest performing products and the kind of messaging they are implementing. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Ahrefs is perfect if you want to implement SEO but aren’t sure where to get started. They do all the analytics and heavy lifting as well as a thorough analysis of your competitors. </span></p><br /><ol start="3" style="margin-bottom: 0; margin-top: 0;"><li dir="ltr" style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><h2 dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><a href="https://www.wiser.com/" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Wiser</span></a></h2></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Wiser is a software that goes a little more in-depth than the previous two tools. Wiser will monitor the pricing of your competitors and offers insights on how to improve your own pricing structure. The key thing to note about Wiser is that not only will they give you information about your competitors, but they will sync with your own inventory and automatically adjust your pricing according to your competitors. This means you can implement your own mark up and mark down strategies in order to keep your prices competitive at all times. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Wiser also monitors your competitors’ inventory, and can help you optimise your in-store experience by offering insights on competitors’ store layouts. Wiser gathers a large amount of data and analytics to help you test different pricing strategies, store layouts and marketing tactics. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A tool like Wiser can help you improve your own operations by gathering data and gaining unique consumer insights on you and your competitors’ consumer experience.</span></p><br /><ol start="4" style="margin-bottom: 0; margin-top: 0;"><li dir="ltr" style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><h2 dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><a href="http://recash.app" style="text-decoration-line: none;"><span style="color: #1155cc; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Recash</span></a></h2></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Recash is a tool that dives even deeper into understanding customers’ buying habits and overall customer behaviour. Recash is an AISP registered entity, which means it can implement the Open Banking directive to gather relevant financial data from customers. This means that Recash can collect and process customer banking data anonymously and turn it into digestible and relevant information for their retail partners.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Not only can retailers gather insights on consumers’ financial behaviour, but they can also see where their customers are shopping - i.e. which competitors are your consumers shopping at. This is done by upgrading the customer’s bank card to a cashback card; the retailer can offer rewards for loyalty, and at the same time gather relevant data on consumer spending habits. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By implementing a tool such as Recash, you can gain unprecedented information on competitors and therefore target their competitors’ customers - all while rewarding your current customers through their own cashback card. Through Recash’s dashboard, retailers can compare their total sales, the number of transactions and the overall sales trend with their competitors.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By tracking the transactions that take place with competitors or other merchants, you can take precision targeting to the next level and attract a new range of customers.</span></p><br /><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="color: #222222; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Keeping an eye on how your competitors are doing is essential in order to keep up with industry standards and find new opportunities for your brand. Using a diverse range of tools means your company is prepared on all fronts and can easily adapt to new market trends. </span></p><br /></span>Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758323.197117063821153 -35.284008299999996 79.817584736178844 35.028491700000004tag:blogger.com,1999:blog-591148724774905687.post-63451649202373638082020-06-25T11:07:00.003+00:002020-06-25T11:47:47.215+00:00How Can Retailers Implement Precision Targeting?<span id="docs-internal-guid-62d249c6-7fff-93d1-39e6-69f1d27e29b8"><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #222222; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><font size="5">Precision targeting is the new fuel for effective customer engagement.</font></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> </p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; color: #222222; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The Big Tech companies such as Apple and Google long ago set the standard of customer-centricity, attracting millions of customers and billions in revenue. The huge amounts of data they gather and analyse allow these companies to understand their customers better than anyone else and take their product to new levels of customer engagement. Now, with regulations such as Open Banking and advancements in technology, retailers are able to offer similar services to their own customers.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><img alt="Happy multiracial friends having fun together in cafe" height="480" src="https://images.pexels.com/photos/4350223/pexels-photo-4350223.jpeg?auto=compress&cs=tinysrgb&h=750&w=1260" width="720" /><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Precision targeting is a marketing tactic that helps companies increase the lifetime value of their customer as well as increase customer engagement. We’ll be covering what precision targeting involves and how retailers can best implement it.</span></h2><div><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">What is precision targeting?</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Precision targeting is a marketing technique to help retain and upsell existing customers. By gathering behavioural and transactional data on customers, companies can divide customers into various segments and offer a very specific product to the 18-year-old university basketball player that likes the video game Skyrim, for example.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">With people exposed to over </span><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#1ce12b4d626e" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">5,000 marketing messages every day</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, precision targeting is a method for retailers to stand out. The general population is getting tired of mass marketing tactics and is much less perceptive to company marketing than before. Precision targeting allows companies to cut through the clutter and provide a solution that</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> fulfils a specific need at a specific time to a specific customer</span><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. By going a step further and gathering financial data on customers, retailers can help a buyer throughout the entire payment journey. This allows them to offer unique financial products relevant to their situation: an interest-free loan at the right time can help a consumer pick one retailer rather than the other, for example. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Relevance drives revenue: as retailers offer tailored products to customers, consumers are more likely to engage with a brand, recommend the product to friends and become brand evangelists. There are three important components to doing precision targeting correctly:</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The right objectives</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Having the right objectives in place is key to implementing precision targeting effectively. “Gathering as much data as we can” isn’t a precise and measurable strategy; instead, retailers need to have a clear business and customer target. For example, a retailer’s business target may be to increase the lifetime value of a customer by 2%. This can be broken down into smaller targets such as increasing the number and time periods of customer interactions.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Having the right objectives also comes with targeting the right market. The right market involves mapping out the entire customer lifecycle with specific objectives for every stage. This allows segmentation of every process the customer goes through and makes measuring objectives a lot easier. </span></p><br /><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The correct data</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Many companies know the importance of gathering data, but most end up collecting everything rather than the relevant material. This produces a situation of “data overload” where there’s a lot of information but no analysis or a way to gather insights. This happens either because the retailer does not know which data to gather or does not have the correct tools or expertise to gather insights. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Understanding which data to gather comes down to the objectives mentioned earlier. If a retailer wants to increase the number of customer interactions, relevant data could include consumer spending habits, location reports and favourite purchasing channel. Retailers who do not have the adequate tools to gather and measure data can partner up with third parties that offer data insights in a format that is easy to interpret. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Gathering the correct data also involves storing the data correctly. In order to gain a holistic understanding of consumer habits and opportunities to up-sell, retailers need to make sure they avoid silos. Something like a customer data platform (CDP) allows companies cross-sell to existing customers and possibly offer their own banking solutions or financial incentives.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The process of innovation</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Digital marketing and data analytics allow retailers to fail cheaply and quickly.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This accelerates the entire innovation loop: companies can build new, customer-centric services or products and test them much more efficiently than if they used offline ad campaigns or physical interactions. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Products can be quickly improved once the appropriate objectives are set and the correct data is being gathered. Based on customers’ buying habits, companies can analyse what kind of reward a customer would prefer and deliver a specific product. Customers who purchase frequently and are loyal can be offered cashback programs. Customers who struggle to buy large-ticket items can be offered interest-free loans without a credit check. Customers who want a specific add-on to their product can simply ask for it. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">According to an </span><a href="https://www.finextra.com/researcharticle/137/a-3-step-guide-to-driving-customer-centricity-with-big-data" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">impact study by NGData</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, tools such as customer data platforms that hold the customer at the centre can help increase an organisation’s Net Promoter Score (NPS) by over 15 points - a large boost in customer satisfaction. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Precision targeting is the future of marketing: it allows companies to build long term relationships with customers as well as serve consumers in a more complete and holistic way. Soon, everyone will be engaged in some form of precision targeting to stand out from the crow - those who don’t will quickly lose their competitive edge. </span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-591148724774905687.post-695457069886474532020-05-19T18:49:00.001+00:002020-05-20T09:37:59.174+00:00The effects of Covid-19 on the retail sector<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
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<b><span style="font-family: "arial" , sans-serif;">Retail is one of the
hardest-hit industries from the Coronavirus pandemic.</span><span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p> </o:p></span><span style="font-family: "times new roman" , serif; font-size: 13.5pt;"> </span></b><br />
<span style="font-family: "arial" , sans-serif;"><b>Throughout lockdown, we’ve noticed how some people’s shopping habits have been shifting: budgets are tighter, contactless payments are surging and many activities are shifting online. Although shoppers will eventually return, will the new normal be drastically different from the old normal? And if so, how will this impact the retail sector? Here are a few ways we believe Covid-19 will affect consumer habits. </b></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; font-size: 16.0pt;">Shifting services
online</span></h3>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">With lockdown, people
are staying inside and shopping online. <b>There’s a huge increase in transactions
and online shopping</b>: from March 23 to March 30, e-commerce marketplaces </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><a href="https://www.retaildive.com/news/prime-day-reportedly-postponed-until-at-least-august/575523/"><span style="color: #1155cc; font-family: "arial" , sans-serif; font-size: 11.0pt;">saw a 14%
increase in volume,</span></a></span><span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> according to data from the Forter Global Merchant Network. As we can
see, retailers have no choice but to shift services online and develop digital
solutions. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">But the retail system
itself is shifting: the long queues, lack of product communication and
confusing store layouts are irrelevant in a digital world. Now, with mobile
technology, customer experience improves significantly: customers have their
own shopping lists, can easily be guided throughout the online store and don’t
have to deal with shopping queues. By shopping online, customers not only enjoy
a much more convenient and personalised service, but are also more hygienic.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">This shift is highly
beneficial to retailers: <b>with the right analytics in place, they can easily
track and store every shopper’s move online. </b>This offers a greater opportunity
to learn about consumer habits, offer highly personalised discounts and gain
customer feedback. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The largest effect of
Covid-19 on retail has been the “forced” shift online. The Coronavirus pandemic
is acting as a catalyst for retailers to build digital service. So far, the
main problem with shifting online has been the kinks in the supply chain caused
by a spike in demand. The sudden switch from offline to online means fulfilment
centres are struggling to cope with high demand. Once the supply chain is
adjusted, retailers have an opportunity to improve their online services and
use the large amounts of data they collect to grow their business overall.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; font-size: 16.0pt;">Changes in customer behaviour</span></h3>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The pandemic has
brought about new consumer behaviours that retailers are still adapting to. But
will those behaviours change again once the pandemic dissipates? Which
behaviours are likely to stay? At this stage, it’s difficult to say, but these
are some of the possible shifts:</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="color: #434343; font-family: "arial" , sans-serif; font-size: 13.5pt;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><span style="color: #434343; font-family: "arial" , sans-serif; font-size: 14.0pt;">Health is very much
wealth</span><b><span style="color: #434343; font-family: "arial" , sans-serif; font-size: 13.5pt;"><o:p></o:p></span></b></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">This pandemic has
revealed how fragile the human species is against a virus. It’s shown that
something invisible can have huge disastrous consequences for anyone who
contracts it. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The silver lining of
this crisis is that it has encouraged people to make their health more of a
priority. Not just their physical health, but also the quality of the products
they are buying. This could indicate a shift to more sustainable and healthier
consumer products. People will be looking to buy products from companies who
put consumer health and building trust at the core of their business model.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">We’re first seeing
this in physical stores: hand sanitizer stations in every store, more
self-checkouts and fewer touch-screens. And then online: digital consumption
will lean more towards highly convenient products that offer <b>in-house</b>
and <b>personalised hygienic services</b>. Consumers may also be more keen to
buy products from a company that focuses on empathy and care of their
customers, rather than cutting prices.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Telehealth will also
offer an interesting opportunity for retailers and retailtechs to offer
products that help solve health problems online. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><a href="https://www.pwc.com/us/en/library/covid-19/assets/pwc-us-health-covid-19-survey_chartpack.pdf"><span style="color: #1155cc; font-family: "arial" , sans-serif; font-size: 11.0pt;">A survey
by HRI</span></a></span><span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> found that 5% of
consumers in America started using telehealth for the first time with the
pandemic, and 88% said they would use it again. This is good news for
retailtech: the more consumers get used to digital health services, the more
they will be open to bringing other habits online.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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</span></span></span></b><!--[endif]--><span style="color: #434343; font-family: "arial" , sans-serif; font-size: 14.0pt;">Data sharing is acceptable</span><b><span style="color: #434343; font-family: "arial" , sans-serif; font-size: 13.5pt;"><o:p></o:p></span></b></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><b>Consumers are much
more open to sharing data</b> in order to help stunt the spread of the virus and
find a cure. Citizens are happier to make their private information public in
order to enable contact tracing and help society get rid of the virus. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The data confirms it:
the same HRI survey found that 50% of consumers in the US would share their
data directly with a drug company. And </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><a href="https://ubamarket.com/wp-content/uploads/2020/02/Retail_Trends_Report_2020.pdf"><span style="color: #1155cc; font-family: "arial" , sans-serif; font-size: 11.0pt;">according
to an Ubamarket report</span></a></span><span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">, 52% of shoppers are happy to share data with retailers in order to
save money. As more consumers share information with both companies and
governments, data sharing will become more socially acceptable.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Once again, this is
good news for the retail and retailtech sector as it will be easier to gather
important information about customers. If consumers are already used to sharing
private information about their health, they’ll be more willing to share their
information with retailers. This will not only create new opportunities for
retail business models, but will also encourage an environment where both
consumers and companies value transparency. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Companies like </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><a href="https://recash.app/"><span style="color: #1155cc; font-family: "arial" , sans-serif; font-size: 11.0pt;">Recash </span></a></span><span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">are already adopting a new data-sharing business model by allowing
consumers to share their banking data through the Open Banking directive in
exchange for compelling cashback offers. With this regulation in place,
<b>retailers can access the data of their competitors’ customers’ and offer them
personalised discounts as a strategy to acquire new customers.</b></span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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</span></span></span></b><!--[endif]--><span style="color: #434343; font-family: "arial" , sans-serif; font-size: 14.0pt;">Save money</span><b><span style="color: #434343; font-family: "arial" , sans-serif; font-size: 13.5pt;"><o:p></o:p></span></b></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">With a pandemic and
looming recession, people are financially stressed and are learning towards
saving rather than spending money. This means that companies helping consumers
save will likely offer more attractive options to shoppers.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">This also offers
brands an opportunity to help shoppers that might find themselves in a worrying
financial position. If a retailer is selling more expensive items such as a
washing machine or sofa, they can consider offering a payment scheme or
discounts that help people save money in the long run. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><b>This stronger saving
culture means cashback solutions will have a big comeback</b> - customers are
interested in receiving liquid cash, especially in a world where budgets and
reserves are tight. Will this behaviour change prevail in the long term? It’s
likely it won’t, but predictions are always uncertain. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Retailers will also
be looking for risk-free marketing solutions in an attempt to reduce budgets
and weather the storm of the pandemic. These solutions are likely to come from
the tech, fintech and retailtech sector, which will in turn increase
competition as more and more players emerge. This may lead to more retailers
and retailtechs partnering up in order to implement cheaper technology, market
products more efficiently and offer more digitally optimised services to
customers.</span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">By using a retailtech
solution <b>with Recash, retailers can help customers save money through highly
personalised cashback offers</b>. Not only will they be able to target competitors’
customers by acquiring the data, but they’ll only need to pay a percentage on
what they make or on the cashback offer they paid - allowing them to implement
a risk-free marketing solution. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "arial" , sans-serif; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Covid-19 is having
some unparalleled effects on consumer behaviour and the entire retail sector.
Services are shifting online and some interesting consumer habits are evolving
that could end up staying for the long term. Having said that, these are trends
and predictions that change from day to day. Since no one has been through this
before, most of it is unknown and new. Although the pandemic and crisis will
eventually pass, it’s the retailers that are able to keep up with new consumer
habits and adapt to change that will survive and thrive. </span><span style="color: black; font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<br />Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758351.1912379 -0.7732053 51.8234639 0.5176887tag:blogger.com,1999:blog-591148724774905687.post-52348665067277188722020-05-06T11:57:00.001+00:002020-05-11T09:11:39.059+00:005 Innovative Solutions at the Forefront of Retail Technology<div align="center" class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: center;">
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<b>Consumer
trends are constantly evolving, and new technologies mean that retailers have
an opportunity to create efficiencies, save more money and build products that
are more customer-centric. With new technologies come new opportunities for
innovation that help both retailers and consumers throughout the retail
shopping experience. In this article we’ll be covering five of the top
innovative solutions retailers are adopting to grow their business. </b></div>
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<h3>
1. Personalisation</h3>
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Retailers
are now, more than ever, able to collect a lot of data on their customers.
Thanks to smartphones, integrated payment systems and shopping apps, retailers
can gather a lot of information on their customers’ preferences. The hard part
is understanding how to make the most of said data. <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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Data
analysis means retailers can understand what their consumers’ behaviours and
needs are. This helps segment the customer journey more precisely, which in
turn allows for more personalisation in the shopping experience. For example,
using location targeting helps the retailer understand where the consumer is
when making a purchase. By analysing that data, retailers can segment that
customer as “a consumer who buys from their home”, for example, which might
offer opportunities for personalisation (perhaps they are more willing to go to
their desktop or read a longer article). <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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In
general, customers themselves don’t think of personalisation and are more
interested in the <b>benefits </b>this offers. Does personalisation mean a
shopping experience that is easy, fast and helps them make buying decisions? If
so, then the consumer will be for it. Other examples of personalisation could
be encouraging customers to build the product themselves (think accessories),
or offering personalised discounts and cashback to customers who are regular
buyers.</div>
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<span style="font-family: "times new roman" , serif; font-size: 18px;"> 2. </span><span style="font-size: 18.72px; font-weight: 700;">Buy Online, Pick up in Store</span></h3>
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Buy
Online, Pick up in Store (BOPIS) is another technological solution that has
gained popularity over the years mostly due to an <b>increasing culture of
instant gratification</b>. BOPIS is a technology that links platforms and
devices to inventory and supply chain, allowing physical stores to easily
coordinate with online orders.<span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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As
customer needs to keep evolving, many demand several delivery alternatives
(omnichannel) and want the option to be able to pick up their goods in store.
There are several benefits to implementing BOPIS as a retailer. The first is
that picking up in store saves money for both the retailer and the customer
since they both avoid shipping fees. The second advantage is that consumers can
use this tool to quickly see whether a retailer has the inventory needed, and
therefore waste less time in the long run. Finally, BOPIS offers an opportunity
to <b>increase customer satisfaction</b> by providing stock availability and
fulfilling it correctly. This simply means that retailers can improve their
customer experience tenfold by offering all the information on their website
and having the inventory ready when the customer comes to the shop. Having said
that, one negative experience can lead to the loss of a customer. </div>
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3. Augmented Reality</h3>
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There’s
been a lot of hype about Augmented Reality (AR), however, we still feel AR has
a lot of potentials to take retail to the next level. Some use cases of AR
being used in retail are tools that allow consumers to scan an entire shelf
in-store and easily compare product details. Another use case is virtually
trying on products. Companies such as Sephora are allowing mobile app users to
try makeup on in real-time through filters. Lacoste is also using this feature
by encouraging customers to virtually try on shoes. This not only works for
clothes, but also for home products. <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><a href="https://www.shopify.com/enterprise/augmented-reality-ecommerce-magnolia-market"><span style="color: #1155cc; font-family: "" "arial" "" , serif; font-size: 11.0pt;">Magnolia
Market</span></a></span> is using AR to help customers visualise products
in their homes before buying. <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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This
may sound like a lot of investment in technology with uncertain ROI, however,
retailers can use AR not only to make shopping more efficient but also to offer
a fun and memorable shopping experience. This translates into<b> increased
brand experience and thought leadership in the industry</b>. <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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4. Customer Chatbots</h3>
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Chatbots
are another technological advancement that we’re seeing implemented in most
consumer-facing industries. This is because they offer a huge opportunity for
retailers to personalise customer service at a relatively lower cost. When
implemented correctly, they can also be used to guide the consumer from
pre-sales to after-sales, helping retailers save money and improve the overall
shopping experience. <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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Chatbots
are also an excellent tool to gather data about customers queries, preferences
and demands, which in turn helps offer a more personalised service. Chatbots
can offer a truly frictionless buying experience, which in return could <b>increase
loyalty to a certain brand</b> since consumers will feel that the brand truly
“understands” them. We’re already seeing this with companies such as H&M
who offer their own personalized stylist on Kik.<span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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5. Data Sharing with Open Banking</h3>
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Finally,
in the UK and Europe, laws such as PSD2/Open Banking are allowing the industry
to take leaps of innovation by encouraging secure data sharing. At first, this
may not be obvious to the retail industry, however, when correctly implemented,
PSD2 can have a huge positive impact on the shopping experience and company
operations.<span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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With
Open Banking, <b>authored financial institutions (AISPs) are able to obtain
(with consent) direct access to the consumers’ bank transactional data</b>,
partner up with retailers and share information in line with regulations. This
allows retailers to completely reinvent the way consumers pay for their
products as well as target their competitors’ customers. This could be, for
example, by personalising payment processes depending on the customers’
specific needs (like offering to pay in instalments for consumers who cannot
afford an upfront payment). Retailers can also use Open Banking to initiate
payments directly with a customer’s bank. By removing the middlemen in the
purchase transaction, merchants will pay fewer transaction fees and will have
the ability to clear funds more quickly. <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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Gaining
access to customers’ transactional details offers retailers an opportunity to <b>offer
discounts and cashback</b>. Like never before, retailers will have data on
consumers’ spending habits, which gives companies an opportunity to offer
highly personalised deals. This also means <b>retailers are able to gain
insight on their competitors’ customers</b>. For example, if a supermarket
chain analyses their customers’ transactional data they may notice that
customers enjoy getting coffee at a nearby cafe after doing the weekly shopping
haul. From this analysis, the supermarket could decide to set up a small coffee
area in the supermarket and offer a discount for recent shoppers. This helps
the supermarket increase market share and boost revenue.<span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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Companies
like <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><a href="https://recash.app/"><span style="color: #1155cc; font-family: "" "arial" "" , serif; font-size: 11.0pt;">Recash</span></a></span> are helping
merchants <b>understand their customers’ buying habits, target their
competitors’ customers, design personal offers </b>and make the shopping
experience as seamless as possible. By upgrading the consumer’s current bank
card to a cashback card, retailers can <b>reward existing customers as well as
attract new ones</b> - and a commission-based business model means it’s
risk-free! <span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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This
list is by no means exhaustive and there are many other innovative technologies
that are making their way into retail at the moment. The main thing to consider
is that these technologies are all moving towards a highly personalised,
frictionless shopping experience. Whether this is through invisible payments,
one-on-one services or loyalty programmes, the main thing is for retailers to
allow room to adapt to shifting demands.<span style="font-family: "times new roman" , serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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Anonymousnoreply@blogger.comLondon, UK51.5073509 -0.127758351.1912379 -0.7732053 51.8234639 0.5176887tag:blogger.com,1999:blog-591148724774905687.post-14894522156607404292020-03-30T12:29:00.000+00:002020-05-11T09:12:39.485+00:00How to attract new customers in the face of turmoil<div data-en-clipboard="true" data-pm-slice="1 1 []">
<b><span style="font-family: "georgia" , "times new roman" , serif;">As Planet Earth is shutting down due to the COVID-19 pandemic, it poses challenges for most businesses. In every crisis, the key is how resilient your business is and how quick you are able to adapt to the new reality. </span></b></div>
<div>
<b><span style="font-family: "georgia" , "times new roman" , serif;">This is no different this time, so here at RECASH, we looked at how we can best prepare and support our partners in this new situation.</span></b></div>
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<a href="https://1.bp.blogspot.com/-m2hSbPp8Gqg/XoHj7gwUOhI/AAAAAAAAAAM/HY_ObFsF-KwYo4WG-3T3ml4_4rp5hUmQQCLcBGAsYHQ/s1600/working-macbook-computer-keyboard-34577.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="266" src="https://1.bp.blogspot.com/-m2hSbPp8Gqg/XoHj7gwUOhI/AAAAAAAAAAM/HY_ObFsF-KwYo4WG-3T3ml4_4rp5hUmQQCLcBGAsYHQ/s400/working-macbook-computer-keyboard-34577.jpg" width="400" /></a></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">There are optimistic and less optimistic predictions out there, but there is a unanimous belief that domestic consumption will drastically drop in the next couple of months.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Businesses in the retail, restaurant, tourism and entertainment sectors will suffer the most due to the sudden halt.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></div>
<div>
<span style="font-family: "georgia" , "times new roman" , serif;">In response to this, many businesses trying to redirect their traffic to online platforms to maintain a steady revenue flow. This is no easy task and they might have to establish their customer base again.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">At the same time, already established online stores can find it difficult to stand out in the increased noise and newly emerged competition.</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">So how to keep existing customers? And how to find new ones in these turbulent times?</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">We have been working on an innovative solution, that can</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">1. directly target customers by location and interest,</span> </blockquote>
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<span style="font-family: "georgia" , "times new roman" , serif;"></span><span style="font-family: "georgia" , "times new roman" , serif;">2. use behavioural science and transactional data to attract them to our partners,</span> </blockquote>
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<span style="font-family: "georgia" , "times new roman" , serif;"></span><span style="font-family: "georgia" , "times new roman" , serif;">3. and it's completely risk-free: we only charge our partners if our users shop with them.</span></blockquote>
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<span style="font-family: "georgia" , "times new roman" , serif;">As customers are becoming more cost-conscious they tend to look for better deals. Cashback is far the most attractive offer a business can reward its customers with, and our solution is something you've never seen before.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">To learn more, get in touch with us. </span></div>
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Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-591148724774905687.post-55037991887956785952019-07-31T13:06:00.002+00:002020-05-11T09:38:41.589+00:00Using online solutions and mobile apps to save time and money on a daily basis<br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>In the era of digitalization and automatization there are processes
we still prefer to manage personally, even if there are numerous money- and
time saving solutions to help us. Banking and financial administration are like
this. Why aren’t we more open-minded to solving these with online solutions and
mobile apps which could save us a lot of time?</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA6tg3_6hcPcCJVVzsB-jYxMw-Yn6gajGf31vK2TSjW6q2JsTUvUdI0RVQOtC0r_HANhgm9_iW6ooTAmzKWFRdTA4sF1NWVPy8UTGhOWqUgGmSvdjNsaspOdMG7kk2RUcGFqOn3Kg_eTG5/s1600/RECASH_UK_Blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA6tg3_6hcPcCJVVzsB-jYxMw-Yn6gajGf31vK2TSjW6q2JsTUvUdI0RVQOtC0r_HANhgm9_iW6ooTAmzKWFRdTA4sF1NWVPy8UTGhOWqUgGmSvdjNsaspOdMG7kk2RUcGFqOn3Kg_eTG5/s320/RECASH_UK_Blog.png" width="320" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Companies working in accordance with tightening controls of
data protection and the PSD2 (Second Payment Services Directive) offer
high-level, time-saving financial services with a lot of advantages.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">There are many online solutions with accompanying apps which
are safely and securely connected to banks. More and more people use some type
of online banking services and an increasing number of them use apps for
managing everyday financial tasks.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">These apps can be used for simple mobile banking, money
transfers, online shopping, online loans,<span style="mso-spacerun: yes;">
</span>dealing with crypto currencies, etc.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The solution developed by <a href="https://recash.app/">RECASH</a> works in everyones’ best
interest: the free app monitors users’ spendings, the AI tracks and learns
consumer habits, so it can provide better shopping recommendations. In case of
visiting these shops they won’t just save money on daily shopping, but they will
also receive cashback. Nothing more is required from the user – no trouble with
different loyalty cards, coupons, QR codes, etc.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">On the other hand <a href="https://recash.app/">RECASH</a> is a unique supracompetitive marketing
tool based on AI that targets the competitors’ customers directly.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://recash.app/">RECASH</a> is exceptionally well designed and easy to use, quick
and simple. The app can upgrade any bankcard to a cashback card with the user’s
permission. The company is a certified Account Information Service Provider (AISP),
regulated by the Second Payment Services Directive (PSD2) and supervised by the
National Bank or the financial authority <a href="https://www.blogger.com/u/1/null" name="_GoBack"></a>in each country.
<span style="mso-spacerun: yes;"> </span>This also means that the app is
authorized to receive the real time banking data of the user.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://recash.app/">RECASH</a> is developed to analyse the user’s profiles comprehensively.
It detects transactions made at competitors’ stores. In that case, <a href="https://recash.app/">RECASH</a> sends
targeted offers and draws attention to better deals at partners’ stores and to possible
cash repayments.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Beside finding and targeting the competitors’ consumers, it lowers
the cost of client-acquisition and offers essential data to help you understand
your consumers better.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Follow us on <a href="https://www.facebook.com/Recash-2360625187546789/">Facebook</a>, <a href="https://www.instagram.com/recash_limited_uk/">Instagram</a>, <a href="https://www.pinterest.co.uk/recash1749/">Pinterest</a> and <a href="https://twitter.com/RecashL">Twitter</a>.</span></div>
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Recashhttp://www.blogger.com/profile/04482671773523828241noreply@blogger.com