The pros and cons of using loyalty programmes
Loyalty programmes are probably one of the oldest and well-known marketing strategies existing to retain customers.
One…
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Top competitor analysis tools for retailers
Having a clear idea of what your competitors are up to is essential in order to stay ahead and be at the forefront of y…
How Can Retailers Implement Precision Targeting?
Precision targeting is the new fuel for effective customer engagement.The Big Tech companies such as Apple and Google l…
The effects of Covid-19 on the retail sector
Retail is one of the
hardest-hit industries from the Coronavirus pandemic.
Throughout lockdown, we’ve noticed how some p…
5 Innovative Solutions at the Forefront of Retail Technology
Consumer trends are constantly evolving, and new technologies mean that retailers have an opportunity to create efficie…
How to attract new customers in the face of turmoil
As Planet Earth is shutting down due to the COVID-19 pandemic, it poses challenges for most businesses. In every crisis…
Using online solutions and mobile apps to save time and money on a daily basis
In the era of digitalization and automatization there are processes we still prefer to manage personally, even if there…
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